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Scrunch AI review (2026)
Pros
- Covers ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and other engines
- Personas let you test prompts from different buyer viewpoints, not just generic queries
- Page audits ship actionable fixes on every plan, including Starter
- AXP generates an AI-friendly version of your site aimed at agents, a feature not offered by the listed alternatives
- Agent traffic monitoring attributes AI-driven visits on all plans
Cons
- Entry price of $250/mo (billed annually) is above several mid-market alternatives
- Starter plan caps out at 350 custom prompts, 3 personas and 5 page audits, which may be tight for larger catalogs
- Enterprise Data API and SSO are reserved for the Enterprise tier, so smaller teams don't get direct data access or SAML/OIDC
Pricing at a glance
| Entry price | $250/mo |
|---|---|
| Plans | Starter $250/mo billed annually or $300 month-to-month (3 seats, 350 custom prompts, 1,000 industry prompts, 3 personas, 5 page audits) / Growth $417 annually or $500 monthly (5 seats, 700 prompts, 2,500 industry prompts, 5 personas, 10 audits) / Enterprise custom. Extra seats $25/mo. 7-day Starter trial, no card. |
| Segment | Mid-market |
| Platforms tracked | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Multiple/Other |
| Pricing last verified | 2026-11-01 |
| Features last checked | 2026-11-01 (source) |
Pricing is checked against Scrunch AI's public pages on a schedule; vendors can change prices without notice — confirm on their site before buying.
What is Scrunch AI?
Scrunch AI is an AI visibility monitoring platform that tracks how brands show up across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and other engines. Beyond tracking, it includes AXP (Agent Experience Platform), which generates an AI-friendly version of a site aimed at agents that crawl and reference brand content. It sits in the mid-market segment, positioned for teams that want structured prompt testing combined with a way to shape how agents read their site.
Key features
The Prompt Manager centralizes, monitors and tests prompts, available on every plan. Insights surfaces opportunities and content gaps, while Citations tracks how AI agents reference the brand. Page audits deliver actionable fixes, with 5 included on Starter and 10 on Growth. Personas let teams test prompts as different buyer types, 3 on Starter and 5 on Growth. Agent traffic monitoring attributes AI-driven visits to the site, and AXP generates the AI-friendly site version mentioned above — all of these are included across plans. Enterprise customers additionally get an Enterprise Data API and SAML/OIDC SSO for data access and security.
Who it’s for
Scrunch AI fits mid-market companies that need more than basic prompt tracking: teams running multiple buyer personas, needing recurring page audits, and interested in preparing their site for AI agent consumption through AXP. The Starter plan’s 3 seats and prompt caps suggest it’s built for a small marketing or SEO team rather than a single practitioner, and the step up to Growth (more prompts, personas and audits) signals the platform scales with account complexity rather than staying flat-priced.
Limitations
The Starter tier’s caps — 350 custom prompts, 3 personas, 5 page audits — mean growing accounts will likely need to move to Growth or Enterprise to keep pace with broader prompt coverage. Enterprise-only items like the Data API and SSO also mean smaller teams don’t get direct data export or enterprise-grade authentication unless they upgrade.
How it compares
Against AthenaHQ, which starts at $295/mo and covers 11 engines with content agents and a free plan, Scrunch AI’s $250/mo entry is cheaper and adds AXP plus persona-based testing, though AthenaHQ offers a free tier Scrunch does not list. Compared to Gauge, which starts at $599/mo and focuses on turning visibility gaps into publish-ready articles, Scrunch AI is considerably cheaper at entry and leans more on audits and AXP than on content generation. Against Ahrefs Brand Radar, an add-on to an existing SEO suite starting at $199/mo with 7-engine coverage, Scrunch AI costs more at entry but is a standalone platform built specifically around personas, page audits and agent-facing site optimization.
Frequently asked questions
What does Scrunch AI do?
It monitors how your brand appears across AI engines like ChatGPT, Claude, Gemini and Perplexity using a prompt manager, personas, citations tracking and page audits, and it includes AXP, a feature that generates an AI-friendly version of your site for agents to read.
Who is Scrunch AI for?
It's built for mid-market teams that need structured prompt testing across multiple personas and buyer intents, plus a way to prepare their site for AI agent crawling, rather than a single-user or enterprise-only tool.
How much does Scrunch AI cost?
Plans start at $250/mo billed annually (or $300 month-to-month) for the Starter tier, which includes 3 seats, 350 custom prompts, 1,000 industry prompts, 3 personas and 5 page audits. Extra seats are $25/mo, and there's a 7-day Starter trial with no card required.
How does Scrunch AI compare to AthenaHQ?
[AthenaHQ](/tools/athenahq/) starts slightly higher at $295/mo and tracks across 11 engines with content agents and a free plan, while Scrunch AI's entry point is $250/mo and adds personas, page audits and AXP for making a site AI-agent-friendly.
Alternatives to Scrunch AI
- AthenaHQ — AI search visibility tracking across 11 engines with content agents, Shopify/Webflow integrations and a free plan.
- Gauge — AI visibility tracking that turns visibility gaps into publish-ready articles and recommendations.
- Ahrefs Brand Radar — Ahrefs' AI visibility suite: brand mentions, citations and share of voice across 7 AI engines plus AI traffic analytics.
Review generated 2026-11-01 from verified data; facts table synced from our tool database (last sync 2026-11-02).