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Ahrefs Brand Radar review (2026)
Pros
- AI Visibility Index covers mentions, citations, share of voice, estimated impressions, competitor benchmarking, sentiment and funnel stage
- Prompt-based tracking spans seven AI engines: ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, AI Mode and Claude
- Custom Prompts tracking is included free with paid Ahrefs plans
- AI Analytics surfaces AI traffic and AI crawler visits via Ahrefs' Web and Bot Analytics
- AI Sources tracks how YouTube, TikTok and Reddit content feeds into AI answers
Cons
- AI Visibility Index entry pricing starts at $199/mo and rises to $699/mo for coverage across all models
- Overage is billed at $0.02/check once the included 2,500+ monthly checks are used
- The search-query-based AI Visibility Index covers only Google AI Overviews and AI Mode; broader engine coverage depends on the separate prompt-based tracking
Pricing at a glance
| Entry price | $199/mo |
|---|---|
| Plans | AI Visibility Index from $199/mo (83 prompts/day, 2,500+ checks/mo, overage $0.02/check) or $699/mo for all models; Custom Prompts from $50/mo (Lite 5 prompts / Standard 10 / Advanced 20 / Enterprise 83+). Prompt tracking is included free with paid Ahrefs plans (Lite and up). |
| Segment | Incumbent add-on |
| Platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, Claude, Multiple/Other |
| Pricing last verified | 2026-11-01 |
| Features last checked | 2026-11-01 (source) |
Pricing is checked against Ahrefs Brand Radar's public pages on a schedule; vendors can change prices without notice — confirm on their site before buying.
Full Ahrefs Brand Radar pricing breakdown →
What is Ahrefs Brand Radar?
Ahrefs Brand Radar is Ahrefs’ AI visibility suite, tracking brand mentions, citations and share of voice across seven AI engines: ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, AI Mode and Claude. It sits inside the Ahrefs platform as an add-on, pairing AI-engine monitoring with Ahrefs’ existing search data. As an incumbent add-on, it extends an established SEO toolset into generative search rather than launching as a standalone product.
Key features
- AI Visibility Index: mentions, citations, AI share of voice, estimated impressions, competitor benchmarking, sentiment and funnel stage.
- Custom Prompts: track your own prompts daily, weekly or monthly, with prompt suggestions and fan-out query discovery.
- AI Analytics: AI traffic via Web Analytics and AI crawler visits via Bot Analytics, currently free in beta.
- AI Sources: visibility into how YouTube, TikTok and Reddit content feed into AI answers.
- Letaido add-on: bulk prompts, automated reports and custom dashboards for higher-volume tracking needs.
Prompt-based tracking covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, AI Mode and Claude, while the search-query-based AI Visibility Index itself covers Google AI Overviews and AI Mode only.
Who it’s for
Teams already using Ahrefs for SEO who want to extend that investment into AI search visibility without adopting a separate platform. It suits marketing teams tracking brand mentions and share of voice across multiple AI engines, and those who want prompt-level tracking bundled with their existing Ahrefs subscription — prompt tracking is included free with paid Ahrefs plans.
Limitations
The AI Visibility Index’s cross-engine comparison is search-query based and covers only Google AI Overviews and AI Mode, so tracking visibility across ChatGPT, Perplexity, Gemini, Copilot and Claude relies on the separate prompt-based tracking instead. Entry pricing for the AI Visibility Index starts at $199/mo and rises to $699/mo for coverage across all models, with overage billed at $0.02/check once the included 2,500+ monthly checks are used — a cost structure that can add up for teams running high prompt volumes.
How it compares
Compared with Semrush AI Visibility Toolkit, another incumbent add-on, Ahrefs Brand Radar sits at a higher entry price but bundles AI traffic analytics and source-influence tracking (YouTube, TikTok, Reddit) alongside mention tracking. Scrunch AI and AthenaHQ are positioned as mid-market standalone tools rather than add-ons to an existing suite — Scrunch adds persona-based audits and an AI-friendly site layer, while AthenaHQ tracks across 11 engines with content agents and a free plan. Ahrefs Brand Radar’s advantage is depth of integration with Ahrefs’ existing SEO data rather than raw engine count.
Frequently asked questions
What does Ahrefs Brand Radar track?
It tracks brand mentions, citations, AI share of voice, estimated impressions, competitor benchmarking, sentiment and funnel stage across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, AI Mode and Claude, plus AI traffic and crawler visits through Ahrefs' analytics.
Who should use Ahrefs Brand Radar?
Teams already using Ahrefs for SEO who want to add AI search visibility tracking without adopting a separate platform, especially those wanting prompt tracking bundled with existing Ahrefs data.
How much does Ahrefs Brand Radar cost?
The AI Visibility Index starts at $199/mo, and Custom Prompts tracking starts at $50/mo; prompt tracking is also included free with paid Ahrefs plans.
How does Ahrefs Brand Radar differ from Semrush AI Visibility Toolkit?
Both are incumbent add-ons, but Ahrefs Brand Radar has a higher entry price and adds AI traffic analytics and source-influence tracking (YouTube, TikTok, Reddit), while Semrush AI Visibility Toolkit starts lower and focuses on prompt research and brand performance tracking.
Alternatives to Ahrefs Brand Radar
- Semrush AI Visibility Toolkit — Semrush's AI Visibility Toolkit — standalone or in Semrush One — with prompt research, brand performance and tracking.
- Scrunch AI — AI visibility monitoring with personas and page audits, plus AXP — an AI-friendly version of your site for agents.
- AthenaHQ — AI search visibility tracking across 11 engines with content agents, Shopify/Webflow integrations and a free plan.
Review generated 2026-11-01 from verified data; facts table synced from our tool database (last sync 2026-11-02).