Disclosure: some links on this page are affiliate links. If you buy through them we may earn a commission at no extra cost to you. Our opinions remain our own. Full disclosure.
Gauge review (2026)
Pros
- Daily prompt tracking across ChatGPT, Google AI Mode and Microsoft Copilot on the Growth plan
- Content engine turns visibility gaps into 18 publish-ready articles per month on Growth
- Free tier offers 1,000 Gauge Agents credits with no card required, plus an open-source CLI
- Unlimited domains and competitors, with CMS publishing integrations (Webflow, Framer, Sanity, GitHub)
- Claude and Grok can be added on any plan with your own API key
Cons
- Growth plan covers only 3 platforms; Google AI Overviews, Gemini and Perplexity require Enterprise
- Entry price of $599/mo is higher than other mid-market alternatives
- Growth plan is capped at 3 seats and a single location
- Sentiment analysis and exports are Enterprise-only features
Pricing at a glance
| Entry price | $599/mo |
|---|---|
| Plans | Growth $599/mo, self-serve (600 prompts run daily, 3 platforms, 18 publish-ready articles/mo, 3 seats, single location) / Enterprise custom. Free: 1,000 Gauge Agents credits (no card) and the open-source Gauge CLI. |
| Segment | Mid-market |
| Platforms tracked | ChatGPT, Copilot, Google AI Overviews, Gemini, Perplexity, Claude, Grok, Multiple/Other |
| Pricing last verified | 2026-10-29 |
| Features last checked | 2026-10-29 (source) |
Pricing is checked against Gauge's public pages on a schedule; vendors can change prices without notice — confirm on their site before buying.
What is Gauge?
Gauge is an AI visibility tracking tool that monitors how brands are mentioned and cited across AI engines, then converts the gaps it finds into publish-ready content. Rather than stopping at reporting, it pairs daily prompt tracking with a content engine and an Action Center designed to close visibility gaps directly.
Key features
Gauge runs daily prompt tracking of brand mentions and citations. On the Growth plan, this covers ChatGPT, Google AI Mode and Microsoft Copilot; Enterprise adds Google AI Overviews, Gemini and Perplexity, and Claude and Grok can be added on any plan with your own API key. The Ask Gauge agent and Action Center surface recommendations based on tracked data, while the content engine turns identified visibility gaps into publish-ready articles — 18 per month on Growth. Enterprise plans add sentiment analysis and exports. Domains and competitors tracked are unlimited on the plans described. Integrations include GA4, Google Search Console and DataForSEO for data, plus CMS publishing to Webflow, Framer, Sanity and GitHub, along with Slack and MCP connections.
Who it’s for
Gauge fits the mid-market segment: teams large enough to need daily, multi-platform prompt tracking and content output, but not necessarily requiring the full engine list (Google AI Overviews, Gemini, Perplexity) that Enterprise unlocks. Teams that want visibility data to flow straight into a content production workflow, using CMS integrations like Webflow, Framer, Sanity or GitHub, are a natural fit. The free tier, with 1,000 Gauge Agents credits and no card required, plus the open-source CLI, gives smaller teams or individual evaluators a way to test the approach before committing.
Limitations
The Growth plan’s coverage is capped at three platforms (ChatGPT, Google AI Mode, Microsoft Copilot); reaching Google AI Overviews, Gemini and Perplexity requires Enterprise pricing. Growth is also limited to 3 seats and a single location, which may constrain larger or multi-location teams. Sentiment analysis and exports are reserved for Enterprise as well, so Growth users get tracking and content generation without those extras.
How it compares
Against AthenaHQ, which starts at a lower entry price and tracks across 11 engines with a free plan, Gauge’s Growth tier covers fewer platforms by default but adds a built-in content engine that produces publish-ready articles each month. Scrunch AI focuses on visibility monitoring paired with personas and page audits plus an AI-friendly site layer (AXP), a different approach than Gauge’s content-generation focus. Ahrefs Brand Radar is positioned as an add-on within the Ahrefs suite, tracking across 7 AI engines with share-of-voice and AI traffic analytics, at a lower entry price than Gauge’s Growth plan, but without Gauge’s article-generation pipeline.
Frequently asked questions
What does Gauge do?
Gauge tracks how often your brand is mentioned and cited across AI engines like ChatGPT, Copilot, Gemini and Perplexity using daily prompt runs, then uses a content engine to turn visibility gaps into publish-ready articles and an Action Center for recommendations.
Who is Gauge for?
Gauge is built for mid-market teams that want AI visibility tracking tied directly to content production, since its entry plan includes a set number of articles per month alongside prompt tracking.
What does Gauge cost to start?
The Growth plan starts at $599/mo and includes 600 daily prompts, 3 platforms, 18 publish-ready articles, 3 seats and a single location. There's also a free tier with 1,000 Gauge Agents credits and no card required, plus an open-source CLI.
How does Gauge compare to AthenaHQ?
[AthenaHQ](/tools/athenahq/) starts at a lower entry price and tracks across 11 engines with a free plan, while Gauge's Growth plan covers 3 platforms by default and pairs tracking with a built-in content engine that generates publish-ready articles.
Alternatives to Gauge
- AthenaHQ — AI search visibility tracking across 11 engines with content agents, Shopify/Webflow integrations and a free plan.
- Scrunch AI — AI visibility monitoring with personas and page audits, plus AXP — an AI-friendly version of your site for agents.
- Ahrefs Brand Radar — Ahrefs' AI visibility suite: brand mentions, citations and share of voice across 7 AI engines plus AI traffic analytics.
Review generated 2026-11-01 from verified data; facts table synced from our tool database (last sync 2026-11-02).