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Otterly.AI review (2026)
Pros
- Daily tracking of brand visibility, share of voice, sentiment and citation sources on every plan
- GEO audits and research tools (including query fan-out) included from the entry plan
- API and MCP access plus a Looker Studio connector for custom reporting on Standard and up
- Agent analytics for AI bot events included on Standard and Premium
- Unlimited team members on every plan
Cons
- Entry Lite plan is capped at 15 prompts and limited URL audits
- Recommendations are limited to 3 per week on Lite; unlimited access requires Standard or above
- Google AI Mode, Gemini and Claude tracking are paid add-ons on top of every plan rather than included
- API/MCP, Looker Studio connector and agent analytics are gated to Standard and Premium plans
Pricing at a glance
| Entry price | $29/mo |
|---|---|
| Plans | Lite $29/mo (15 prompts) / Standard $189 (100) / Premium $489 (400) / Enterprise custom (from 1,000 prompts); annual about 15% off (page also shows $25/$160/$422). Base plans cover ChatGPT, Google AI Overviews, Perplexity and Copilot. Add-ons per month: Google AI Mode $9/$59/$149, Gemini $9/$59/$149, Claude $29/$109/$439 (Lite/Standard/Premium). +100 prompts $99/mo on Standard and Premium. |
| Segment | SMB/Mid-market |
| Platforms tracked | ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini, Claude, Multiple/Other |
| Pricing last verified | 2026-11-01 |
| Features last checked | 2026-11-01 (source) |
Pricing is checked against Otterly.AI's public pages on a schedule; vendors can change prices without notice — confirm on their site before buying.
What is Otterly.AI?
Otterly.AI is a GEO visibility platform that tracks how brands show up in AI-generated answers on a daily basis. It reports on brand visibility, share of voice, sentiment and citation sources, and bundles in GEO audits, AI search optimization recommendations, and research tools including query fan-out. It targets SMB and mid-market teams that want continuous monitoring rather than a single snapshot audit.
Key features
- Prompt tracking — daily brand visibility, share of voice, sentiment and citation sources on every plan.
- GEO audits — crawlability and content checks on every plan, though Lite applies URL audit limits.
- Recommendations — AI search optimization actions, limited to 3 per week on Lite and unlimited from Standard up.
- Research tools — AI prompt research and query fan-out on every plan.
- API + MCP — 2,000 requests/month on Standard, 5,000 on Premium, for teams piping data into their own systems.
- Looker Studio connector — available on Standard and Premium for building custom reporting dashboards.
- Agent analytics — AI bot event tracking, 200k/month on Standard and 1M on Premium.
- Unlimited team members on every plan.
Who it’s for
Otterly.AI fits SMB and mid-market teams that need recurring, daily AI visibility tracking rather than a one-time check, and that want to pipe results into existing BI workflows via the API, MCP, or Looker Studio connector. It also suits teams that specifically care about GEO audits and structured optimization recommendations alongside visibility data.
Limitations
The entry Lite plan is capped at 15 prompts, has limited URL audits, and restricts recommendations to 3 per week, so smaller budgets get a narrower view than higher tiers. Base plans only track ChatGPT, Google AI Overviews, Perplexity and Copilot — coverage for Google AI Mode, Gemini and Claude requires separate add-ons on top of each plan, which adds cost for teams that need full engine coverage. The API/MCP, Looker Studio connector and agent analytics are also reserved for Standard and Premium, so Lite users don’t get programmatic access or BI integration.
How it compares
Against Writesonic GEO, which combines visibility tracking with an AI article writer and SEO agent starting higher on price, Otterly.AI is more narrowly focused on tracking, audits and reporting infrastructure like API/MCP and Looker Studio. Compared with Airefs, which adds auto-written AEO articles and outreach drafts at a lower entry price, Otterly.AI leans toward data depth and integrations rather than content generation. Against MaxAEO, which puts every feature on every plan at a lower starting price, Otterly.AI instead tiers features like recommendations, API/MCP, Looker Studio and agent analytics by plan, so the right fit depends on whether a team wants simplicity or a platform built for deeper reporting workflows.
Frequently asked questions
What does Otterly.AI do?
It tracks how a brand appears in AI answers on a daily basis, covering visibility, share of voice, sentiment and citation sources, and pairs that with GEO audits and optimization recommendations.
Who is Otterly.AI for?
It's built for SMB and mid-market teams that want ongoing prompt tracking and reporting (via API/MCP and Looker Studio) rather than a one-off audit tool.
How much does Otterly.AI cost to start?
The Lite plan starts at $29/month and covers 15 tracked prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot; higher engine coverage like Gemini or Claude is added separately.
How does Otterly.AI compare to Airefs?
Both target budget-to-SMB buyers, but [Airefs](/tools/airefs/) adds auto-written AEO articles and outreach drafts, while Otterly.AI focuses on prompt tracking depth, GEO audits, API/MCP access and Looker Studio reporting.
Alternatives to Otterly.AI
- Writesonic GEO — AI visibility tracking plus an AI article writer and SEO agent; ChatGPT, Gemini and AI Overviews on self-serve plans.
- Airefs — AI share-of-voice and crawler analytics, plus auto-written AEO articles and outreach drafts.
- MaxAEO — Daily AI visibility tracking across up to 8 engines, with every feature on every plan.
Review generated 2026-11-01 from verified data; facts table synced from our tool database (last sync 2026-11-02).