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Semrush AI Visibility Toolkit pricing (2026)
Pricing at a glance
| Entry price | $99/mo |
|---|---|
| Plans | AI Visibility Toolkit $99/mo (1 project, 1 Brand Performance domain, 25 tracked prompts); +$99/mo per extra domain or location; +$60/mo per 50 prompts; extra user $99. Semrush One (SEO + AI) from $199/mo. No free trial for the toolkit. |
| Segment | Incumbent add-on |
| Platforms tracked | ChatGPT, Perplexity, Gemini, Google AI Overviews, Multiple/Other |
| Pricing last verified | 2026-11-01 |
| Features last checked | 2026-11-01 (source) |
Pricing is checked against Semrush AI Visibility Toolkit's public pages on a schedule; vendors can change prices without notice — confirm on their site before buying.
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How Semrush AI Visibility Toolkit pricing works
Semrush AI Visibility Toolkit is priced at $99/mo for a base setup: 1 project, 1 Brand Performance domain, and 25 tracked prompts. Beyond that base, costs scale with usage: an extra domain or location adds +$99/mo, an extra block of 50 tracked prompts adds +$60/mo, and each additional user adds $99. For teams that also want SEO tooling alongside AI visibility, Semrush offers Semrush One, which bundles SEO and AI Visibility Toolkit features starting from $199/mo. There is no free trial for the standalone AI Visibility Toolkit, so evaluating it means committing to the paid tier from the start.
Which plan do you need?
The $99/mo entry plan is built for tracking a single brand domain with a modest prompt set — useful if you’re testing AI visibility for one site and don’t need to monitor many competitors or a large prompt library. Once you need more than 25 prompts, more than one domain, or more than one seat, costs add up quickly through the per-domain, per-prompt-block, and per-user add-ons. Teams already using Semrush for SEO may find the Semrush One bundle a more efficient way to get AI visibility features alongside existing SEO workflows, rather than paying for the toolkit and SEO tools separately.
When a cheaper tool makes more sense
Because the entry price starts at $99/mo and scales upward with domains, prompts, and seats, buyers who just want straightforward AI visibility tracking without Semrush’s broader SEO suite may find better value elsewhere. Rankscale and MaxAEO both start well under $99/mo, and Airefs adds share-of-voice tracking plus content and outreach features at a lower entry price. These are worth comparing if you don’t need Semrush’s wider toolkit or the Semrush One bundle.
Cheaper alternatives
- Rankscale — from $17/mo. Credit-based AI visibility tracking across 17+ AI engines, with page audits and citation analysis.
- MaxAEO — from $19/mo. Daily AI visibility tracking across up to 8 engines, with every feature on every plan.
- Airefs — from $24/mo. AI share-of-voice and crawler analytics, plus auto-written AEO articles and outreach drafts.
Frequently asked questions
What is the entry price for Semrush AI Visibility Toolkit?
The toolkit starts at $99/mo, which covers 1 project, 1 Brand Performance domain, and 25 tracked prompts.
What's included in the base plan?
The $99/mo base plan includes Visibility Overview, Competitor Research, Prompt Research, Brand Performance for one domain, Prompt Tracking for 25 prompts, and the AI Search Site Audit covering 100 pages.
Is there a free trial for Semrush AI Visibility Toolkit?
No, Semrush does not offer a free trial for the AI Visibility Toolkit.
When should I consider a cheaper alternative?
If you only need basic AI visibility tracking without Semrush's bundled SEO features, a lower-cost standalone tool may cover your needs at a fraction of the $99/mo entry price.
Pricing explainer generated 2026-11-01; the facts table above is synced from our tool database (last sync 2026-11-02) — see the full Semrush AI Visibility Toolkit review.